COAST TECHNOLOGY
Mandeville, Louisiana  |  In-House Position
 
Digital Marketing Analyst
Full-Time  |  On-Site  |  Mandeville, LA
About Coast Technology
 
Coast Technology is a data-driven digital marketing firm purpose-built for automotive, RV, marine, and powersports dealerships. We operate the STEALTH platform — a proprietary stack combining a programmatic DSP, customer data platform (CDP), de-anonymization engine, and inventory intelligence layer. Our team runs paid media, audience strategy, and attribution reporting for hundreds of dealerships across the country. We move fast, operate at a high technical level, and expect the same from our people.
 
Role Overview
 
We're looking for a sharp, analytically minded Digital Marketing Analyst to own day-to-day campaign execution and performance reporting across Google Ads, Microsoft (Bing) Ads, Meta (Facebook/Instagram), and the STEALTH DSP. This is not an entry-level role. You'll be managing real budgets, working directly with clients, and expected to think critically about what the data is telling you — then act on it.
 
You'll sit inside our campaign operations team, working closely with our strategists, data team, and account managers. You'll be the connective tissue between what's happening inside the platforms and what clients need to understand about their performance.
 
Core Responsibilities
 
Paid Search — Google & Microsoft Ads

Build, launch, and optimize search campaigns across Google and Bing for dealership clients (Search, Performance Max, Dynamic Search, RLSA)
Own keyword strategy, match type management, negative keyword builds, and Quality Score improvement
Write and test ad copy; manage asset libraries and extensions
Conduct bid strategy analysis (Target CPA, ROAS, Enhanced CPC) and make data-backed adjustments
Monitor search impression share, auction insights, and competitor activity
 
Paid Social — Meta (Facebook & Instagram)

Build and manage Meta campaigns across awareness, consideration, and conversion objectives
Structure audiences using first-party data uploads, lookalikes, pixel-based retargeting, and catalog/dynamic inventory ads
Test creative formats (static, video, carousel, collection) and run structured A/B tests
Monitor delivery, frequency, and auction health to prevent audience fatigue
Coordinate with design/content team on creative briefs and asset specs
 
STEALTH DSP — Programmatic Display & Retargeting

Execute display, retargeting, and conquest campaigns through the STEALTH DSP platform
Apply audience segments built from de-anonymized website visitor data and third-party intent signals
Monitor pacing, CPM/CPC efficiency, viewability, and conversion events
Pull and interpret placement-level and audience-level reporting; optimize toward client KPIs
Coordinate with the STEALTH data team on segment builds, pixel validation, and attribution windows
 
Reporting & Client Communication

Build and maintain performance dashboards (Google Looker Studio, platform-native, or internal reporting tools)
Deliver monthly and ad hoc performance reports with clear insights and recommended actions
Join client calls when needed to present results and field performance questions
Flag anomalies, budget pacing issues, and optimization opportunities proactively — don't wait to be asked
 
Qualifications
 
Required

2+ years managing Google Ads campaigns with hands-on optimization experience (not just reporting)
Demonstrated experience with Meta Ads Manager — campaign builds, audience strategy, and creative testing
Comfort working inside a DSP or programmatic platform (The Trade Desk, DV360, STEALTH, or similar)
Strong analytical skills — you can look at a spreadsheet or dashboard and tell a story
Proficiency in Google Analytics 4 and conversion tracking/UTM structure
Experience with Looker Studio, Data Studio, or similar reporting platforms
Excellent written communication — you can write a client-facing report that doesn't require a translator
 
Preferred

Experience in automotive, RV, marine, or powersports dealership marketing
Familiarity with first-party data strategy, CRM uploads, or customer match audiences
Google Ads and/or Meta Blueprint certifications
Exposure to CDPs, de-anonymization tools, or programmatic audience segmentation
Experience with Bing/Microsoft Ads campaign management
 
What We Value
 
We don't want someone who manages campaigns on autopilot. We want someone who asks why, digs into the data, and has an opinion. You should be comfortable saying 'this isn't working and here's what I'd change' — and then doing it.
 

Intellectual curiosity — you learn platforms deeply, not just surface-level
Ownership mentality — your accounts are your accounts
Bias toward action — you optimize now and document later
Clear communication — internally and with clients
Adaptability — we move fast and the platforms change constantly
 
Compensation & Details
 

Full-time, in-office position based in Mandeville, Louisiana
Competitive base salary commensurate with experience
Health benefits, PTO, and paid holidays
Direct exposure to cutting-edge adtech, proprietary DSP, and AI-driven marketing tools
Collaborative team environment with clear path for growth into senior strategy and platform roles